The Corona virus pandemic has upturned our lives. As of April 12, there have been 8,504 Coronavirus cases resulting in 289 deaths. The increasing numbers mean that more and more doctors, nurses and patients are fighting the direct and dreary consequences of Covid-19.
Being an easily transmittable disease, the Coronavirus has made warzones of our hospitals. It has simultaneously ravaged our public healthcare system and created an atmosphere of fear and despair.
Two week ago, Reuters reported that some of our healthcare workers are treating Covid-19 patients wearing raincoats and motorbike helmets due to a heavy shortage of PPE kits. This has led to many of our doctors, nurses and medical staff testing positive for Covid-19 and unwittingly become the carriers of the virus.
Our frontline soldiers can’t save us without their armour
Jos&fine Cashmere Private Limited in collaboration with Impact Guru has come up with an initiative called #LetsGive4Love to raise funds for critical medical supplies for all our healthcare workers. Each PPE kit costs approximately Rs. 1000 and includes N95 Masks, Disposable Gloves, Safety Goggles, Hazmat Suits, Shoe Covers, Head Cover and Hand Sanitisers.
The funds raised will be directly transferred to the suppliers of PPE kits who will provide them to the various public and private hospitals across India. Our combined efforts will prioritize help towards those hospitals that either already have dedicated Covid-19 designated facilities or have assigned beds specifically for treatment of Covid 19 patients. The suppliers for PPE will vary depending on location including but not limited to those who have received grants by ACT team.
Without PPE kits, doctors cannot go on for much longer
At a time when more and more people are getting tested and doctors are isolating themselves from their families to work overtime in an extremely distressing environment - it falls on us to not only applaud their efforts but also back them up. Each donation from you is an act of promise. A promise that says, “We have your back and we will fight this together.”
What’s the plan?
A social media driven campaign led equally by each participating brand. A collective effort in taking action by fashion brands and designers. The products we craft become our ammunition in the fight against the invisible enemy. 'Let’s give 4 love' is an initiative through which a collective of Indian brands and entrepreneurs raise funds in an innovative way to fight COVID-19 in India.
How we take action?
Under the social media handle @LetsGive4Love, each brand / designer decides to donate one product or service that will be auctioned on this page. 100% of the winning bid will be directly donated to Impact Guru and Action Aid initiative to manufacture health kits for frontline medical personeel in the fight against COVID-19
How it works?
The auction will start in a few days. Each product will be auctioned for 4 days. During this time the visitors will be able to place bids in the comment section. The highest bidder will be notified at the end of the bidding period. 100% of the winning bid will go directly into the COVID-19 fund. In addition, the bidders and visitors will also have an option to donate a voluntary amount of Rs 1000 or more to the campaign. For the safety of all, all auctioned goods will be shipped as the lockdown is lifted.